The Local Business Website Kit

Everything you need to build, price, sell and hand off websites for plumbers, tree services, dentists, bakeries and the other businesses on your street.

The free guide Vol. 11, Local Business Websites, explains what a good local site needs. This kit adds the tools Joshua Bostic uses to do the actual job: the questions he asks, the ranges he quotes and the checklist he hands off with.

What's inside

• A client intake questionnaire (3 pages) whose answers become the service pages, the FAQ and the quote
• A page-by-page site checklist with technical SEO checks and a planner for page titles and search descriptions
• A pricing worksheet: scope the job in hours, compare it to real price ranges by type of business, put the price in the owner's terms and write the quote. Includes care plan tiers at $50, $100 and $150 a month and a fully worked example.
• Six outreach scripts (cold email, follow-up, walk-in or phone, a business that doesn't need a website yet, answering "How much?", and "my nephew can do it for $300") plus an outreach log
• A Google Business Profile setup checklist
• A launch and handoff checklist, so the client owns their domain and every account
• What your written agreement needs to cover, topic by topic
• 21 pages, US Letter size

Good to know

• The prices are the ranges Joshua uses on real jobs, not market data or a promise of what you'll earn. The worksheet is built so you can use your own.
• There's no contract template, on purpose: contract law varies by state. The kit lists what your agreement has to answer, and recommends a lawyer in your state review it once.
• Use the forms with your own clients as often as you like. Please don't share or resell the file.
• Instant download: your link arrives by email within a minute of checkout.
• 25% of every sale goes to SM-Give, the give-back fund behind SocialMate.
• It's a digital download, so all sales are final.
• Nothing in it is legal or tax advice.